Job Description
Position Title: Community Engagement & Marketing Officer
Reports To: Manager
Location: Crossmaglen Credit Union, 40 Cardinal O’Fiaich Square, Crossmaglen
Hours: Full-time (36.25 hours per week)
Salary: from circa £30,000 per annum depending on relevant experience and qualifications
Contract Type: Permanent (subject to six-month probation)
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Organisational Overview
Crossmaglen Credit Union is a member-owned financial cooperative, committed to providing fair, accessible, and ethical financial services to people within our common bond. We are rooted in our local community and work to promote financial wellbeing, inclusion, and social development.
We are regulated by the Financial Conduct Authority and the Prudential Regulation Authority. All employees are expected to act in accordance with the principles of honesty, integrity, and member focus that define our organisation.
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Role Purpose
The Community Engagement & Marketing Officer will play a key role in enhancing Crossmaglen Credit Union’s visibility, reputation, and connection within the local area. This is a community-facing position responsible for promoting the Credit Union’s services, values, and educational initiatives through direct outreach, campaigns, and communications.
A significant part of the role involves researching and understanding the needs of our local community, and using those insights to inform strategic marketing and engagement activity. The successful candidate will work collaboratively with internal teams and external stakeholders to ensure our outreach efforts are inclusive, impactful, and aligned with our overall mission.
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Key Duties and Responsibilities
A. Community Engagement
• Build and maintain relationships with local schools, charities, community groups, and public sector organisations.
• Plan and deliver financial education programmes, including the Schools Credit Union initiative.
• Organise and manage annual projects such as the Credit Union Art Competition and Schools Quiz.
• Represent Crossmaglen Credit Union at community events and act as an ambassador for our values.
• Support community sponsorships, partnerships, and outreach activities.
• Champion inclusion, access, and local visibility through all engagement efforts.
B. Marketing and Promotion
• Develop and deliver marketing campaigns that support business objectives and promote products and services such as savings, loans, and memberships.
• Manage the Credit Union’s website and ensure content is up to date, accessible, and relevant.
• Coordinate social media activity and develop engaging digital content.
• Create printed promotional materials, liaising with designers and printers as needed.
• Use brand guidelines to maintain a consistent tone, image, and style across all communications.
• Monitor the reach and impact of campaigns and report on performance and insights.
C. Research and Strategy
• Conduct research into the demographics, needs, and interests of members and the wider community.
• Use data and insights to identify gaps, opportunities, and emerging needs.
• Contribute to the development of strategic marketing and engagement plans based on this research.
• Maintain awareness of local events, community initiatives, and sector trends.
D. Communications
• Prepare newsletters, press releases, and internal announcements.
• Ensure communications are clear, inclusive, and in line with the Credit Union’s values.
• Respond to member enquiries relating to marketing activity, events, or campaigns.
• Assist with the formatting and presentation of internal and external communications.
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Person Specification
Essential
• Experience in marketing, community engagement, or communications roles.
• Excellent verbal and written communication skills.
• Ability to develop positive relationships with individuals and organisations.
• Confident in managing websites and social media platforms.
• Strong organisational and time-management skills.
• Able to work independently and manage multiple projects.
• Comfortable with public speaking and community representation.
• Creative thinker with attention to detail and a focus on outcomes.
• Based within reasonable commuting distance of the Credit Union office.
Desirable
• Qualification in marketing, communications, business, or a related field.
• Knowledge of or interest in the credit union movement or financial wellbeing.
• Experience in the not-for-profit, community, or cooperative sector.
• Skills in digital content creation, graphic design, or event planning.
• Knowledge of digital analytics, SEO, or audience segmentation.
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Standards and Expectations
All staff are expected to:
• Act with professionalism, integrity, and a member-first mindset.
• Maintain confidentiality and handle data in line with GDPR requirements.
• Comply with all internal policies and procedures, including those relating to health and safety, safeguarding, and equal opportunities.
• Represent the Credit Union in a positive and respectful manner at all times.
• Contribute to a culture of learning, accountability, and continuous improvement.
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Additional Information
• This is a full-time, permanent position, subject to a six-month probationary period.
• The role is based on-site at our Credit Union office, with some flexibility possible after onboarding.
• Occasional evening or weekend work may be required for community events (time off in lieu will be provided).
• This job description may be reviewed and updated in consultation with the postholder to reflect changes in organisational needs.
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How to Apply
Application packs are available by emailing manager@crossmaglencu.com or download one here.
Please send your CV and completed application form to manager@crossmaglencu.com by 31st October 2025.
Applications that do not include a completed application form may not be considered.
For details on how we process and protect your data, please see our Recruitment Privacy Notice: https://tinyurl.com/CCUNotice
Crossmaglen Credit Union Limited is an equal opportunities employer